MARKETING
STRATEGY
Kedia Stride targets Rs 100-cr turnover
KEDIA Stride, the recently established FMCG company of the over Rs 150-crore Kedia Group, makers of Kedia fans, is targeting a turnover of Rs 100 crore in the next two years with over two lakh distributors. The company has adopted the ...
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TI plans cycle rally on April 18
WHEN the aspirational motorbike has become more affordable, and there's little time to pedal around the city, why opt for a cycle? Because it's healthy and inexpensive, says Mr G. Hari, President of TI Cycles, who wants to highlight these ...
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BPL Mobile trying to regain lost ground in TN
BPL Mobile, the first to offer mobile telephony in Tamil Nadu circle (excluding Chennai city) but which allowed its competitors to over take it, is now trying to cover the lost space by making additional investments to ramp up capacity. The ...
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Mercedes drives home class consciousness
DAIMLERCHRYSLER has hit upon a unique marketing strategy to sell those three-star Mercs to class-conscious family-run business houses, especially in North India. While the Mercs themselves differentiate between the class and the mass, marketing ...
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PROMOTIONS & OFFERS
Tourism Malaysia launches summer package
IN an effort to attract more tourists from India, Tourism Malaysia has joined hands with Singapore Airlines and five major travel agencies to offer special packages to Malaysia. In a statement, Tourism Malaysia has said that the four-night ...
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HLL Vishu prize
MARKET SHARES
IA market share in passenger traffic slips
THE INDIAN Airlines market share of domestic passenger traffic slipped to 41.8 per cent in 2002-03 from 47 per cent during the corresponding previous period. The drop in share comes despite the airline having posted a rise in the number of ...
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RETAILING
Zany thematic malls dot the urban landscape
WANT to buy a car? Go to the car mall. Want jewellery? Shop at the jewellery mall. In search of a colour television? There's an exclusive mall for that too. The way you shop is set to undergo a change. For, the next time you want to pick up a ...
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Liberty showroom Revolutions in Chennai
REVOLUTIONS, a retail showroom that would stock footwear from Liberty and high-end fashion products such as travel accessories, opened in Chennai on Friday. Revolutions was set up by Liberty Retail, a subsidiary of Liberty Shoes. The Chennai ...
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MARKETING RESEARCH
India up 2 slots in auto rankings
INDIA has jumped two places ahead to the 13th position in the latest automobile production ranking of the International Organisation of Motor Vehicle Manufacturers, OICA, overtaking Belgium and Mexico. The 85-year old Paris-based OICA, which is ...
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STANDARDS & BENCHMARKS
US Bio Terrorism Law — EAN unveils food traceability norms
A LARGE number of Indian food and marine exporters are "inadequately prepared" to meet the requirements of the US Bio Terrorism Law, according to Mr Ravi Mathur, CEO, EAN India. EAN India is a non-profit organisation set up by the Commerce ...
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OUTLOOK
Godrej eyes 20 pc rise in refrigerator sales
WITH the refrigerator market set to witness a turnaround in its growth in the current year, consumer durables major Godrej is eyeing a 20 per cent increase in its sales this year. "We are targeting sales of three lakh units this year, as ...
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TRENDS
Piaggio 3-wheeler on the fast track
PIAGGIO'S three-wheeler - Ape - has penetrated deep into the Indian market and more than 1.5 lakh vehicles have been sold so far since 1999, according to Mr Ashutosh Khosla, the national sales manager. At a press meet here, Mr Khosla said ...
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NEW PRODUCTS & SERVICES
Amalgamations group co to market instant `Iced tea'
WELLINGTON Enterprises has tied-up with United Nilgiri Tea Estates Co Ltd (UNiTEA) of the Amalgamations group for marketing its ready-to-drink restorative beverage — Iced tea. The product is being formally launched on April 14. It is ...
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Amrit Foods launches `zero-bacteria' milk
AMRIT Foods, a division of Amrit Banaspati Company Ltd (ABCL) launched zero-bacteria `Gagan' U.H.T. (ultra-heat treated) milk in Tetra Pak packages in Mumbai. The `Gagan' U.H.T. milk is available in Tetra Brik Aseptic packs of 1-litre priced ...
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JCBL launches Chinese buses on Indian roads
CHINESE luxury buses have hit Indian roads. The Chandigarh-based JCBL Ltd today launched "JCBL Integral Coach KL 6113" buses at Rs 48 lakh. The entire kit, except tyres, of the bus is imported from King Long, China, and assembled at JCBL's ...
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Ocimum Bio unveils new tool
HYDERABAD: Ocimum Biosolutions, a life sciences contract R & D company, has launched a new product, "iRNAwiz", which helps in analysing biological sequence data. The new tool will help scientists to speed up their research in ...
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Brand Quest
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