The Hindu Business Line : Team Samsung ropes in Irfan, Parthiv

The Samsung India Sales Director, Mr R. Zutshi (left), and Indian cricketers offer a cheque to Director of Physically Challenged Persons, Disabled Rights Group, Mr Javed Abidi (in wheelchair), during a ceremony in the Capital on Saturday. The title sponsor of the just concluded historic Indo-Pakistan Cricket series, felicitated the victorious Indian team and celebrated the return of the Samsung Cup trophy to Indian soil. — Kamal Narang

New Delhi , April 24

SAMSUNG India Electronics, the title sponsor of the recently concluded Indo-Pak cricket series, on Saturday announced that it has added two more cricketers - Parthiv Patel and Irfan Khan - to its Team Samsung.

The company on Saturday also felicitated the Indian team for winning both the one-day and the test series in Pakistan and rolled out a promotional scheme for consumers.

Team Samsung, with the two new additions, now consists of a total of nine cricketers including Rahul Dravid, Virendra Sehwag, Anil Kumble and Zaheer Khan.

The company is giving away gifts worth Rs 2 crore in its new promotional scheme called the Samsung Cup celebration, which is applicable on purchase of the company's products such as camcorders, and audio products.

Samsung had spent about Rs 60 crore on the series including the sponsorship rights and related advertising initiatives.

Meanwhile, Mr R. Zutshi, Director, Sales, Samsung India, said that the company had carried out an auction of Samsung Cup memorabilia with its trade partners and donated the proceeds of the auction to the National Centre for Promotion of Employment for the Disabled, as part of its ongoing social programme called Samsung DigitAll Hope.

More Stories on : Promotions & Offers | Consumer Electronics

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
BJP plans to unleash ads on TV channels

Team Samsung ropes in Irfan, Parthiv