MARKETING
STRATEGY
Made in India, mobile MNCs' new call
LARA Croft in Tomb Raider may not cut much ice with your cell-phone toting neighbourhood delivery boy even if his handset were to sport it. To the growing tribe of Indian mobile phone users, playing `Makhan Chor' on the mobile would make ...
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Hospitality sector joining hands with Lankan hotels
WITH the skies between India and Sri Lanka having opened up, the Indian hospitality industry is busy knitting new alliances to tap the best of these two worlds. The Le Meridien group tied up with two major groups in Sri Lanka last month, which ...
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VH1 channel poised to make foray into Indian homes
IF Bon Jovi's tunes get you rocking or Pink Floyd's anti-establishment songs inspire you, if you love being serenaded by Bryan Adams and Sting, you may soon have a reason to celebrate. Many of the favourite musicians of those in the age group ...
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Reliance Info ties up with Baazee.com
RELIANCE Infocomm Ltd has tied up with an online e-commerce site, Baazee.com, to provide mobile bidding facility to its subscribers. Baazee.com will display a new showcase of products exclusively available for Reliance IndiaMobile subscribers ...
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Pepsi `Fido Dido' offer
HYDERABAD: Pepsi Foods has launched a new consumer initiative in Andhra Pradesh for its 7 UP brand during the summer months. Consumers who collect crowns of 7 UP 200 ml or 300 ml returnable glass bottles can avail themselves of `Fido ...
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EVENTS
Need for designers, branded business to team up: LIFW
IT'S a challenge for brands and designers to keep pace with the competitive trading environment. To be successful, one needs to understand what motivates the future of the consumer, Chief Executive of Lifestyle, Retailing Business Division of ITC ...
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ADVERTISING
It's bye to tobacco ads in two days
... but picture on surrogates still smoky
TOBACCO advertising is dead... , long live tobacco advertising may end up being the reality of the ban that comes into effect on May 1. In-your-face hoardings on a Marlboro or a Four Square, for instance, will go down in a couple of days. But ...
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Enterprise Nexus to help switch Anchor to a new image
TRYING to shed its staid image of being a switch making company, the Mumbai-based Anchor Electronics & Electricals Pvt Ltd is planning to appoint Enterprise Nexus as its new advertising agency. The size of the account is estimated at Rs 10 crore
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DIRECT MARKETING
Tupperware to be present in shopping malls
LEADING direct selling company, Tupperware plans to showcase its products in the upcoming shopping malls as part of its strategy to achieve a turnover of Rs 206 crore in the next two years. "Tupperware will market its products through ...
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BRANDS
UB open to joint management, ownership of regional brands
UB group, the world's fourth largest spirits marketer, has thrown a new bait to drive consolidation in the difficult theatre of the Indian liquor business. It has mooted the proposal for joint management and ownership of established regional ...
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OyzterBay in pact with 4 diamond houses
IT is touted as the world's largest diamond alliance. Four of India's top diamond production houses with turnover in excess of $2 billion (around Rs 8,846 crore) have entered into an alliance with OyzterBay, a three-year-old branded jewellery ...
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Brand Quest
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