The Hindu Business Line : Saturday, May 08, 2004

STRATEGY
HLL opens Ayush centre in Mumbai
HINDUSTAN Lever Ltd (HLL) on Friday inaugurated its Ayush Therapy Centre in Mumbai, its 10th centre in 18 months, after having emerged successful in Chennai, Bangalore and Hyderabad. Mr Vipul Chawla, Business Manager, Consumer Healthcare, HLL, ... More

HLL-Pepsi alliance to sell Lipton teas
THE Hindustan Lever Ltd - Pepsi alliance, which was set up some time ago, will sell and distribute Lipton ready-to-drink (RTD) tea and tea-based beverages in India. The Pepsi Lipton alliance in India will build upon the success of the ... More

Reebok to diversify into fitness equipment
COME August, Reebok India expects to diversify into retailing of fitness equipment in the country. Mr Subhinder Singh Prem, Managing Director, Reebok India, sees this diversification as a "natural fit" for the company in India. "It's too early ... More

Madura's denim in Allen Solly, Peter England
APPAREL major Madura Garments is expanding its denim vistas. The company has extended two of its leading brands, Allen Solly and Peter England, into jeanswear. While Allen Solly will position `Clean Jeans' as a work-wear option, Peter England ... More

ADVERTISING
Oil cos' sell-off sees ad spurt
Petronet tops the list of advertisers that took the IPO route to divestment. It had a 14 per cent share, higher than the biggies ONGC, Gail and IPCL, which occupied the next three slots. More

Empty hoarding
An empty hoarding frame dangling on the top of a building at Nariman Point in Mumbai following the ban on cigarette advertisements from May 1.

PROMOTIONS & OFFERS
Reebok wins over 3 more cricketers
FOOTWEAR major Reebok India Company has signed three more celebrity Indian cricketers, Irfan Pathan, Parthiv Patel and Harbhajan Singh, as its brand ambassadors. With their signing up, Reebok India has, in all, six cricketers as its brand ... More

CHANNELS AND FRANCHISES
Muthoot signs MoU with ICICI Lombard
THE Muthoot Group, one of the leading non-banking finance companies, has signed a memorandum of understanding with ICICI Lombard to foray into the general insurance distribution sector. The Muthoot Group has been serving as the corporate agent of ... More

MARKET SHARES
Lufthansa eyes over 15 pc market share on India-Europe sector
LUFTHANSA, the German airline, which is bullish on the opportunities in the Indian market, hopes to increase its market share on the India-Europe sector from nine per cent during 2002 to more than 15 per cent during 2005, the airlines Executive ... More

Bharti, Reliance lead in mobile user base
THE total number of mobile phone users in the country has touched 34.57 million as of April 2004. The GSM mobile subscriber base has gone up to 27.15 million customers while the CDMA subscriber base reached 7.42 million, according to figures ... More

RETAILING
ICICI Bank launches co-branded credit card with Ebony
ICICI Bank Ltd has announced the launch of ICICI Bank Ebony co-branded credit card in collaboration with Ebony, a retail chain in North India. This card is a variety of International Sterling Silver Card of ICICI Bank. The ICICI Bank-Ebony ... More

TTK Prestige opens showroom in Vijayawada
TTK Prestige, the leading kitchen appliances company, has refurbished its product portfolio and is striving all the time to introduce customer-centric innovations, Mr Chandru Kalro, the senior Vice-President, Marketing, has said. He was ... More

Indroyal opens showroom in Kochi
THIRUVANANTHAPURAM: Indroyal Furniture has opened it second showroom in Kochi. The new showroom would seek to blend itself with the cosmopolitan outlook of the State's commercial capital, a company spokesman said here. Apart from ... More

MARKETING RESEARCH
`Cricket isn't over-sponsored'
CONSIDER a huge logo of a brand covering a cricket field or boundary hoarding changing every few seconds when a camera pans across it. According to media research outfits, Indian cricket is still not over-sponsored and brand placements have not ... More

BRANDS
Trigger in for makeover — KG Denim plans casualwear foray
It will be re-positioned as a `youth icon brand.' More

NEW PRODUCTS & SERVICES
And now, an `intelligent' Adidas shoe
YOU must have heard of `smart' or `intelligent' cards, `intelligent' machines and even `intelligent' buildings. But `intelligent' shoes for running? Not as yet. Well, Adidas has just introduced one such, the most advanced shoe ever, with a ... More

Brand Quest

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`MGR regime was considered a golden era'

Asian Highway to put regional trade in top gear

Indian pharma cos' shopping spree timely, say analysts

Loss due to Sasser estimated at Rs 120 cr

Saving a million drops to feed a billion mouths

Looking back
Apr. 25-May. 1
BJP plans to unleash ads on TV channels

It may be curtains for NTC showrooms too

Congress tops poll ads in print