The Hindu Business Line : Friday, May 14, 2004

RURAL MARKETING
Coke plans to reach more villages
AS part of its business strategy, Coca-Cola has decided to expand rural penetration in West Bengal by targeting more than 5,000 villages and increasing the number of distributors to more than 700 during the current summer. In rural Bengal, now ... More

ADVERTISING
Contract replaces Everest for LG Care creatives
LG Care, which recently launched products under seven FMCG categories in India, has chosen Contract Advertising to handle its creative duties, thus replacing Everest Integrated Communications, an arm of Rediffusion DY&R, which was chosen for the More

PROMOTIONS & OFFERS
Nestle signs Preity Zinta for Maggi
TO create awareness for its new Rs 5 Maggi 2-minute noodles pack, Nestle India has signed on Bollywood actress Preity Zinta to feature in its latest commercial. Mr Carlo Donati, Chairman and Managing Director of Nestlé India, said: "Maggi is a ... More

NEW PRODUCTS & SERVICES
Dabur extends Real range to Juniors
Dabur Foods, which has 55 per cent market share in the preservative-free fruit juice segment, has introduced age-specific market segmentation with a new sub-brand, Real Junior, targeted at children below six years, claimed to be a ... More

New Godrej soap eyes share of rural market
PITTING itself against HLL's Lifebuoy, Godrej Consumer Products Ltd (GCPL) has launched a new brand of soap, Nimin, on the germicide platform. Pegged on a par with Lifebuoy's variant in the sub-popular category, Nimin is priced at Rs 8 for 75 gm ... More

Tata Motors to sell Daewoo trucks
WITH its acquisition of the Daewoo Commercial Vehicle Company Ltd (DWCV), South Korea, Tata Motors is in the process of figuring out which of those high-tonne capacity vehicles could suit the Indian scenario. In the city for the launch of the ... More

Brand Quest

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