The Hindu Business Line : Dr Reddy's gets `WorldStar' award for Omez packing

DR Reddy's Laboratories has got the `WorldStar 2003 Award' from the `World Packaging Organization', for the anti-counterfeit packaging design for Omez capsules.

Omez (omeprazole) is one of Dr Reddy's leading pharmaceutical brands and is marketed in India and in other countries such as Russia.

In a press release here on Friday, the company said the `WorldStar 2003' awards ceremony was held on Thursday at Basel, Switzerland. This year, Dr Reddy's was the only pharmaceutical company to get an award for anti-counterfeit features.

According to the Managing Director and Chief Operating Officer, Mr Satish Reddy, " Counterfeit medicine put the lives of millions of patients at risk. Innovative packaging such as this will help to contain this problem thus saving the health and life of patients."

The company said the Omez capsules pack is exclusive with combination of many overt and covert anti-counterfeit features, making the pack difficult to copy. It addresses counterfeiting problems through unique features that include embossing of the brand name, ink jet coding of batch details, and circular printing on capsule shells.

Secondary pack features include using `macromedia freehand' developed invisible matrix containing a photo graph on the side panel and brand name `OMEZ' in the grey band on the front panel of carton that can be seen only with a matching film screen (HYSEP) and cannot be scanned or photo copied, and Coin reactive printing.

In the 2003 WorldStar, packages from 34 countries were judged and 143 packages were awarded prizes. The World Packaging Organisation instituted these awards in 1970. Last year, the company's promotional pack of `Nise' was selected for the WorldStar 2002 award for design excellence, the release said.

More Stories on : Awards & Honours | Pharmaceuticals | Packaging

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