The Hindu Business Line : Sanitary napkins launched in AP market

HYDERABAD: Donisi International, the Mumbai-based company formed as a joint venture with an Australian firm, has launched its Viva brand of sanitary napkins in the Andhra Pradesh market after its recent roll out at the Indian Consumer Exhibition (ICE) held at Mumbai.

After an extensive pre-launch sampling spread across thousands of consumers across the country, the company has begun to market the product in the Andhra Pradesh and sees good market potential for the product in the southern region.

Addressing a press conference, the Zonal Sales Manager of Donisi International, Mr Sainath K. Iyer, said on Wednesday that the company had launched a combination pack wherein various variants of Viva were bundled.

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Sanitary napkins launched in AP market