MARKETING
STRATEGY
Boots Piramal working to retain visibility
FROM analgesics such as Aspro and Saridon to skin-related products such as Clearasil and Lacto Calamine — the Boots Piramal basket comprises a clutch of brands with high recall, though visibility has suffered on account of the increasing ...
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ESPN-Star Sports focuses on soccer
SPORTS broadcaster - ESPN-Star Sports is now focusing on soccer, and consumer electronics major, Samsung, is the presenting sponsor of UEFA Euro 2004. Airtel and Hero Honda will be the associate sponsors. According to Mr Sanjay Kailash, ...
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Blow Plast to open showroom in Dubai
BLOW Plast Ergonomics, manufacturer of modular office furniture, made its debut exhibition as part of its overseas expansion strategy in the Western Asian region at the 3-day event in Dubai called Office 2004. According to a press release, it ...
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Rasna to tap new markets
RASNA Pvt Ltd, the Ahmedabad-based soft drinks company, plans to explore newer markets this summer. The Rs 225-crore company hopes to tap emerging consumer segments with superior products, innovative packaging and a wide distribution ...
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PROMOTIONS & OFFERS
SBI Life sponsors hit movie to be aired on TV channel
IF insurance companies adopting contemporary advertising on TV are passé, then SBI Life's latest campaign to reach its target audience by sponsoring B.R. Chopra's hit movie `Baghban' to be aired on Sony channel comes across as a novel way ...
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CHANNELS AND FRANCHISES
Fight fires with Saffire
RELIABILITY and low cost have for long been the selling points of fire-fighting equipment. Now here's a product that neither harps on the traditional mantra of reliability nor comes cheap. It wants to treat the former as a given, and ride high ...
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UB not to give IMFL rights of Marco Polo brand to Katra
THE UB group has decided against giving the Indian Made Foreign Liquor (IMFL) rights of Marco Polo brand to Katra Liquor, a start-up venture funded by Mr Ramesh Vangal. UB was engaged in talks with Katra to handover the marketing and ...
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NEW PRODUCTS & SERVICES
Gillette unveils new power toothbrush
GILLETTE India Ltd launched a battery-powered toothbrush, Cross Action Power, in the marketson Tuesday. According to Gillette's Regional Business Director, Mr Vipul Sabharwal, Cross Action Power combines a powered revolving head and crisscross ...
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Brand Quest
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