MARKETING
STRATEGY
Big Mac bid to keep 'em fit and active
WALKING into a McDonald's restaurant will no longer be a guilt-ridden exercise for health-conscious but time-starved American adults with the food service retailer unveiling an unprecedented initiative that seeks to change consumer eating habits ...
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RETAILING
Jewellery retailer Alukkas plans to enter TN market
The five-decade-old jewellery house, having established a strong presence in Kerala, has decided to venture into Tamil Nadu. Its 61st retail outlet in the Asian region and the first in Tamil Nadu is expected to be thrown open on May ...
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Trinethra makes expansion plans in AP
TRINETHRA Super Retail Ltd, the Hyderabad-based supermarket chain comprising 72 outlets across Andhra Pradesh, plans to go for an IPO by 2006 after reaching out to all the district headquarters and opening three hyper marts in three major ...
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MARKETING RESEARCH
Tamil channels battle it out for place under Sun
SUN Network's channels still rule the Tamil television airwaves with over three-fourths of viewership share. So what's new? There is an interesting tussle on for the second spot in the general entertainment category, and third overall (KTV, also ...
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TRENDS
Political turmoil, stock markets may dent May auto sales
EARLY reports from car and two-wheeler manufacturers and some dealers indicate that political uncertainty and stock market crash may have caused a dent to car and two-wheeler sales during May. According to reports from the industry, political ...
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NEW PRODUCTS & SERVICES
Bajaj launches new motorbike
BAJAJ Auto has launched a new motorcycle, CT 100, which gives a mileage of over 100 km per litre. The Bajaj Auto Vice-President for Sales and Marketing Mr R.L. Ravichandran, told newspersons that CT 100, the entry-level bike could eat into the ...
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Kabir Jewels unveils new range in Kolkata
THE Mumbai-based Kabir Jewels Pvt Ltd introduced its Vanshi range of diamond-studded jewellery in the city on Thursday. According to Mr Darmesh Vaghashia, Director of Kabir Jewels, the Vanshi range is both traditional and contemporary. While ...
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Tata Indicom launches push-to-talk handsets
TATA Indicom has launched push-to-talk capable handsets, which allows subscribers to connect instantly with other users of similar handsets. Tata Teleservices' President for telecom, Mr Amit Bose, told newspersons that that this service will be ...
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BEA Systems unveils `liquid computing' vision
BEA Systems, a leading application infrastructure software company, has unveiled its `liquid computing' vision, products and services aimed at improving companies' IT responsiveness from "months to minutes". The offering was unveiled at the 9th ...
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Brand Quest
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