The Hindu Business Line : Monday, May 31, 2004

STRATEGY
Hind Lever to re-enter cooking aids segment
Last year, it wanted to foray into the cooking pastes market under brand name Kissan, but test market results did not appear promising and the company abandoned the plan. However, since food in general and cooking aids in particular is something ... More

AWARDS & HONOURS
Coimbatore based Sasi Advertising bags awards
COIMBATORE: The city- based Sasi Advertising Private Ltd has won two national awards instituted by Radio and TV Advertising Practitioners' Association of India, Mumbai for its two radio ad spots in Tamil for the year 2003. While one ... More

PROMOTIONS & OFFERS
Top cricket sponsors eye other events too
SAMSUNG, AirTel and Hero Honda are, in the ad world, popularly called the new czars of sports sponsorship. These companies and some others are not only sponsoring cricket and football but are supporting other sporting events as well. The ... More

NEW PRODUCTS & SERVICES

Nirula's launches ice-cream drinks

Navratna products launched in AP

Brand Quest

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Return of the reformers

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Looking back
May. 23-May. 29
Coke cuts dealer margins, outsources distribution — Hopes to save over $1 million

Tamil channels battle it out for place under Sun