The Hindu Business Line : Dalda cross-country promo

KOCHI: Bunge Agribusiness India Pvt Ltd, as part of the revitalisation strategy for India's heritage brand Dalda, has announced a massive 422-town consumer contact programme.

This programme spanning across all 1,00,000 plus population towns across the country would comprise a two-day activity in each town, which would be aimed at giving consumers the brand experience of Dalda where mobile vans would be set up base in high traffic areas, act as a mobile kitchen.

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