Financial Daily from THE HINDU group of publications
Saturday, Jun 12, 2004
Financial Daily from THE HINDU group of publications Saturday, Jun 12, 2004 |
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Info-Tech
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Alliances & Joint Ventures Nortel incentive plan for partners Our Bureau
Chennai , June 11 NORTEL Networks India hopes to have about 100 bronze partners by the year-end from the present 40. One of the ways it plans to achieve this is through a recently launched points scheme for its channel partners. Called Nortel Networks OverDrive, the scheme offers prizes such as Hyundai Accent, Wagon R and Sony Digital Camcorder to channel partners. However, to win this, partners need to accumulate certain points by selling Nortel products. Starting from June 1, the scheme is valid for a year, said a company official. This is the first time that the global firm has launched an India-specific incentive programme for channel partners, said Mr Sanjay Jotshi, Director, Marketing and Channels, Nortel Networks India. Nortel Networks' channel network is based on a two-tier model, with Ingram Micro being the national distributor. It also has system integrators like Wipro. The partners are categorised depending on a company's revenue and size. Mr Jotshi declined to give financial details of the firm.
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