MARKETING
STRATEGY
Hero Honda, SBI launching card for Chennai `passport' members
HERO Honda, has joined hands with SBI Card to develop a credit card specially for its Passport Programme members in the city. The Passport Programme entitles a customer to freebies such as one year's free accident insurance coverage, ...
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SET eyes on BCCI matches
THE race for acquiring the rights for the Board of Control for Cricket in India (BCCI) cricket matches is only hotting up. Besides, public broadcaster, Doordarshan, private channels such as ESPN-Star Sports, Ten Sports and Sony are all ...
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PROMOTIONS & OFFERS
Emami rolls out first ad campaign with Bachchan
EMAMI Ltd, the personal and healthcare products company in the Rs 700-crore Emami Group folds, on Tuesday rolled out the first national advertising campaign featuring mega star Amitabh Bachchan for its Navratna Cool Oil.Bollywood star Govinda and ...
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TRENDS
Sporting events boost colour TV sales
AFTER a period of slump in 1999 and 2001, colour television (CTV) sales have picked up again during the last two years. In FY 2003 the industry reported an upward movement in sales because of the two World Cups - football and cricket. The ...
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NEW PRODUCTS & SERVICES
Ozone Ayurvedics extends Nomarks to 3 more products
OZONE Ayurvedics has launched three more products under the Nomarks brand. The company is also eyeing other extensions such as lotion and moisturising cream. Speaking to Business Line here, Mr Parminder P.S. Sandhu, Vice-President, Ozone ...
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Ozone group forays into publishing
OZONE group of companies has announced its foray into the publishing business by floating a new strategic business unit called `4th Dimension Media Pvt Ltd'. According to a company statement, 4th Dimension Media has launched a new monthly ...
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Brand Quest
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