Financial Daily from THE HINDU group of publications
Saturday, Jul 24, 2004
Financial Daily from THE HINDU group of publications Saturday, Jul 24, 2004 |
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Marketing
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New Products & Services Tata Steel unveils Wiron brand of galvanised wires Our Bureau
A model at the launch of the Tata Wiron brand in Bangalore on Friday. — G.R. N. Somashekar
Mumbai , July 23 TATA Steel has launched the Tata Wiron brand for its galvanised wires. The brand was unveiled by Mr B. Muthuraman, Managing Director, Tata Steel, at a function here on Friday. The company had earlier launched other steel brands: Tata Shaktee, Tata Tiscon and Tata Steelium. The Tata Wiron brand was launched by the wire division of Tata Steel, earlier known as Tata SSL Ltd. "The launch of the brand comes close on the heels of the wire division having established a countrywide distribution network," according to a company release.
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