Financial Daily from THE HINDU group of publications
Saturday, Jul 24, 2004
Financial Daily from THE HINDU group of publications Saturday, Jul 24, 2004 |
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Marketing
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Advertising Euro RSCG bags Veedol account Our Bureau
Mumbai , July 23 AFTER a multi-agency pitch in Kolkata, Tide Water Oil Company (India) Ltd has moved the `Veedol' brand of lubricants account to Euro RSCG. It was previously managed by Rediffusion DY&R. Speaking on the move, the Chief Executive Officer of Tide Water, Mr A. Raghuram said, "We have ambitious plans for Veedol and have currently doubled our spends to about Rs 8 crore for advertising and sales promotion — Euro RSCG displayed a good understanding of the market category and the lubricant user.'' Euro RSCG Chief Executive Officer, Mr Ishan Raina, said that he was delighted that Euro RSCG won the account. "We have worked with Tide Water Oil before and found it to be excellent and professional client — Veedol also has extremely loyal users and the intention will obviously be to grow the market share rapidly with focussed creative and additional spends.'' The company is also launching the ENEOS brand, in technical collaboration with Nippon Oil Corporation, Japan.
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