Financial Daily from THE HINDU group of publications
Wednesday, Aug 04, 2004
Financial Daily from THE HINDU group of publications Wednesday, Aug 04, 2004 |
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Marketing
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Advertising Money & Banking - Private Banks Triton to handle creatives for Yes Bank Our Bureau
Mumbai , Aug 3 YES Bank Ltd announced that it had chosen Triton Communications as the principal communication agency after a multi-agency pitch comprising Ambience Publicis, Grey Worldwide, ANC and Triton Communications. Mr Ali Merchant, Founder Director, Triton Communications, said, "For us this win has a very special place in our hearts because the Yes Bank brand name was suggested by Triton. Having suggested the name it is only fitting that we become caretakers of the brand as well. It's like a homecoming." Commenting on the development, Mr Rana Kapoor, Managing Director of Yes Bank, said, "In Triton we saw the desire and burning ambition to help get our dream off the ground. We are keenly looking forward to working with TritonOn the issue of design and corporate identity, Yes Bank will be working with ANC over the next few months on a project basis. "ANC will be helping us with our design and corporate identity which will be finalised over the next few months," added Mr Kapoor. Yes Bank is expected to have a launch in the last quarter of the year. The size of the business is expected to be in the region of Rs 5 crore in the initial phase.
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