Financial Daily from THE HINDU group of publications
Wednesday, Aug 04, 2004
Financial Daily from THE HINDU group of publications Wednesday, Aug 04, 2004 |
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Marketing
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Advertising Mudra South to handle all Nutrine brands Our Bureau
Mumbai , Aug 3 NUTRINE has assigned its brand communications work on its confectionery range to Mudra South. The agency already handles a part of the Nutrine portfolio: Nutrine Naturo and Nutrine Maha Lacto. The entire business would be worth Rs 10 crore. According to Mr S. Radhakrishnan, Executive Vice-President, Mudra South: "The business was assigned to us on the basis of a powerful strategic platform developed for their brand offerings." Said Mr K. Siva Mohan Reddy, Executive Director, Nutrine Confectionery Co Pvt Ltd, "We are looking at a strategic shift in our marketing approach.
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