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CHENNAI: Madison Creative, the full service advertising agency arm of Madison Communications, has bagged the creative duties for Bajaj Capital, which provides financial planning and investment advisory services.

The new account is expected to add Rs 5 crore to the agency's billings, a press release quoted Madison Communications's Executive Director, Ms Prabha Prabhu, as saying.

According to Mr Rajiv Bajaj, Managing Director of Bajaj Capital, the company wants to "strengthen its position as the premier financial planning brand for individual investors," and it chose Madison as its "track record portrays strengths in partnering brands in their success stories."

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