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Our Bureau

Kolkata , Aug. 12

SBI Life Insurance is set to come out with its first unit-linked product, for which it will soon seek IRDA's approval. The product will appeal to those who wish to buy an insurance scheme that combines the best of both insurance and investment.

SBI Life, which has so far not shown an interest in unitised offerings, expects to work out a special scheme, which will be pushed in the market with the help of all the distribution channels that are being developed by it.

According to Mr S. Muralidharan, Chief Marketing Officer, the company has so far stayed away from unit-linked schemes and has instead focused on `core' products. Among these is `Shield' - a term plan that provides the option of increasing the sum assured over a period of time.

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