The Hindu Business Line : Mumbai to host FICCI rural marketing meet

RURAL India, with a substantial improvement in purchasing power, increasing brand consciousness and rapid spread of communication network, presents a growing potential for the corporate sector.

Greater penetration of television and other mass media has seen significant improvement in the propensity to consume branded and value-added products in rural areas. Indeed, rural consumers represent more than 50 per cent of India's `Consuming Classes' and have become the prime target market for consumer durables and non-durables, food, construction, electrical, electronics, automobiles, banks and other sectors besides hundred per cent of agri-input products, such as seeds, fertilisers, pesticides and farm machinery.

To explore new and innovative channels to expand rural markets, bring about a radical shift in management thinking and enable corporates to create and harness the plethora of opportunities in rural India, the Federation of Indian Chambers of Commerce Industry (FICCI) is organising Rural Marketing Summit 2004 during October 5-6 in Mumbai.

Rural marketing in the 21st century, rural consumer behaviour and developing products for the rural markets are the themes for the plenary session, while rural distribution, IT drive in rural India, rural media and rural communication & marketing will be the focus on the second day.

The summit is expected to attract participation of top corporates, senior marketing managers from public and private sector, strategic planners, advertising and media professionals and marketing consultants.

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