Financial Daily from THE HINDU group of publications
Wednesday, Aug 25, 2004
Financial Daily from THE HINDU group of publications Wednesday, Aug 25, 2004 |
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Money & Banking
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Credit Cards & Debit Cards Variety - Lifestyle StanChart launches global lifestyle credit card Our Bureau
Mr A. Christopher M. Low (left), Chief Executive Officer, India region, Standard Chartered Bank, and Mr Mike DeNoma, Group Executive Director-Consumer Banking, at the launch of Manhattanin Mumbai on Tuesday. - Shashi Ashiwal
Bangalore , Aug. 24 STANDARD Chartered Bank has launched `Manhattan' - a global lifestyle credit card, which breaks away from the `one size fits all' concept, to give users a wide choice. "With Manhattan, we are empowering the customer to decide what he wants. We believe Manhattan will set lifestyle benchmarks and will soon be a way of life as customers demand more flexibility, customisation and their need to be heard," said Mr Vishu Ramachandran, Regional Head, Consumer Banking. The product, successful in Hong Kong and Singapore, will target the ambitious, upwardly mobile Indian segment.
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