MARKETING
ADVERTISING
ICC not to permit on-screen ads during Super Series
THE International Cricket Council (ICC) said on Wednesday it will not allow broadcasters to carry on-screen advertising during the upcoming ICC Super Series in Australia and would sign contracts with them specifying strict advertising ...
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Onida devil in new avatar
Mirc Electronics Ltd, makers of the Onida brand of TVs and durables, has decided to launch a sequel to its well-known `Onida Devil' campaign. For long, the `Onida Devil' has been the face of Onida, along with the catchline Neighbours Envy ...
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LIC Housing ropes in Radeus Advertising
GOING the LIC way, LIC Housing Finance has decided to have a roster of agencies to cater to its growing business. In spite of having Mudra as its advertising agency for the past two years, the housing finance company has recently roped in ...
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Saatchi & Saatchi to handle Chateau Indage ad account
CHATEAU Indage Ltd, the leading player in the Asian wine market, has appointed the creative agency Saatchi & Saatchi India to launch its advertising and marketing campaign. Chateau Indage will spend about Rs 12 crore on marketing and ...
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MARKET SHARES
TVS-E has 45 pc of dot matrix printer pie
TVS Electronics (TVS-E), the Chennai-based computer peripheral manufacturer, has achieved a market share of 45 per cent in the dot matrix printer (DMP) segment for the second quarter ended June. According to the latest report from IDC, a ...
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RETAILING
Mall for style-conscious eves in Pune
STYLE conscious women in Pune who want to spend quality time to shop for the merchandise of their choice will soon have a new destination in Pune where a real estate developer is all set to unveil a shopping mall exclusively designed for the ...
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BRANDS
The time of her life
A teenager considers the various choices at Shoppers' Stop in Hyderabad. As integral to fashion as any other accessory, there is a profusion of international brands available in the country today. Shoppers' Stop stocks various international ...
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CNN keen on extending presence in India
CNN International today indicated it was keen to increase its presence in the Indian market but had no immediate plans to launch an India-specific channel. "We are interested in extending our brand in the local market and are also open to the ...
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PEOPLE
Prakash Iyer quits Pepsi
SOFT drink giant Pepsi has witnessed a minor portfolio reshuffle. The company's Market Unit Manager in China, Mr Prakash Iyer, has put in his papers. Till May this year, Mr Iyer was the regional manager in South India for PepsiCo India. Sources ...
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NEW PRODUCTS & SERVICES
Doordarshan to launch DTH next month
THE Union Minister of Information and Broadcasting and Culture, Mr S. Jaipal Reddy, has announced that Doordarshan's Direct-To-Home (DTH) service would be launched in the country next month. The DTH platform would telecast 40 channels free of ...
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Bajaj Auto to launch Discover in a week
BAJAJ Auto Ltd (BAL) has confirmed that it would be launching its executive segment motorbike, Discover, in a week's time. The latest offering from the Bajaj Auto stable is expected to hit the roads in a few northern States in September, ...
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AirTel launches service for hearing impaired in Maharashtra & Goa circles
MOBILE service provider AirTel on Wednesday announced the `Confidence Plan', a unique service that will allow the hearing impaired in Maharashtra and Goa circles to communicate with each other through text messages or SMS. It plans to roll out ...
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Swiss series of kirpans launched
SWISS company Victorinox on Wednesday launched its new ange of commemorative khalsa series of kirpans on the occasion of the 400th anniversary of the Guru Granth Sahib, the holy book of the Sikh religion. "Like the knights in shining armour, ...
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Brand Quest
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