Financial Daily from THE HINDU group of publications
Thursday, Sep 02, 2004
Financial Daily from THE HINDU group of publications Thursday, Sep 02, 2004 |
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Marketing
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New Products & Services Swiss series of kirpans launched Our Bureau
A sant launching the Khalsa series of knives made by Victorinox, the Swiss Army knife maker, in New Delhi on Wednesday. — Shanker Chakravarty
New Delhi , Sept. 1 SWISS company Victorinox on Wednesday launched its new ange of commemorative khalsa series of kirpans on the occasion of the 400th anniversary of the Guru Granth Sahib, the holy book of the Sikh religion. "Like the knights in shining armour, Samurais are renowned for their swordsmanship. The swords constructed for the Samurai obviously meant a lot more than just a weapon to them. The Sikhs world over hold equal amount of respect for kirpans, the weapon that holds religious significance to them. Hence, we felt the need to cater to the Indian market with a product that matches truly international standards of designing and manufacturing," said the Sasana Enterprises Managing Director, Mr Anish Goel. Sasana is the exclusive representative of Victorinox products in India.
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