MARKETING
STRATEGY
Shemaroo to market home videos on cricket
WHEN it comes to content, cricket is as saleable as films. Home video players are now discovering the financial merits of entering into cricket. Shemaroo Video Private Ltd is expanding its portfolio to include sports, mainly cricket. It ...
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PROMOTIONS & OFFERS
Guardian Holidays' customised package for seniors
SENIOR citizens planning to go on a vacation to explore destinations abroad are being wooed by Guardian Holidays.The Pune-based travel company has announced customised packages that will offer the elderly traveller a vacation experience with ...
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CHANNELS AND FRANCHISES
Auto dealers want excise duty cut to 16%
AUTOMOBILE dealers on Thursday demanded an 8 percentage point cut in excise duty on cars from the current 24 per cent and also expressed concern over bringing them under the service tax net. The duty cut would not only benefit the automobile ...
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RETAILING
Laundry services to fuel HLL-BPCL retail strategy
THE neighbourhood dhobiwalla may soon face some serious competition from unexpected quarters. He may have to compete with India's oil major Bharat Petroleum Corporation Ltd (BPCL) and FMCG major Hindustan Lever Ltd, with the two corporate ...
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BRANDS
Pepsi tops brand recall; Benz scores most as status symbol
THE pesticides controversy notwithstanding, Pepsi has emerged as the top of the mind recall brand, with the top advertisement recall as well, among `high value consumers' in the metro cities and bigger towns across the country. According to ...
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Dabur earmarks Rs 200 cr for brand acquisitions
The company has decided to acquire those brands in the personal and healthcare segments which are positioned on the herbal plank. And these could be brands available either within India or even overseas. "We are looking to scale up our business ...
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PIRACY
`90 pc of Adobe software in use are pirated copies'
SOFTWARE piracy continues to haunt software vendor Adobe India as the company's revenues are getting shot down. "In India, 90 per cent of Adobe software is being used in the pirated version so the company revenues are substantially affected," ...
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STANDARDS & BENCHMARKS
Row over palm oil carotenoid norms intensifies
"How much lower can the carotenoids content in imported CPO be? Even if it is 600 mg/kg, a 10 per cent loss will still keep it above 500 mg/kg."
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NEW PRODUCTS & SERVICES
Reliance Info unveils post-paid plan Joy 499
RELIANCE Infocomm, which started the price war in mid-August with its new prepaid tariffs, has now announced new postpaid tariff plans, the notable feature of it being a call rate of 40 paise per minute from Reliance Indiamobile (RIM) to RIM or ...
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Qantas relaunches services to India
QANTAS, the national carrier of Australia, is keen to increase its capacity into India. The airline is also looking at flying to more points within the country. The airline resumed its services to the country after a gap of two years with a ...
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TVS to launch entry-level bike this month-end
TWO-WHEELER manufacturer TVS Motor is set to launch an entry-level motorcycle `TVS Star' by the end of this month and has earmarked an investment of about Rs 200 crore towards new product development this fiscal. The company is also planning ...
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ProSoya launches 1-litre milk pack
PROSOYA Foods (India) Pvt Ltd, Mumbai, has launched one-litre pack of soya milk product in select cities of the country on August 15, after receiving good response for the 200 ml small pack from the domestic market. Retail price of one litre ...
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Bayer's 2 new products
BAYER Environmental Science has recently launched two products for home pest management. The two products are Responsar and Maxforce. These products will reinforce its domestic product ...
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Brand Quest
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