Financial Daily from THE HINDU group of publications Thursday, Sep 09, 2004 |
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Info-Tech
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Telecommunications Marketing - Strategy MTNL cuts tariffs Our Bureau
New Delhi , Sept. 8 THE State-owned Mahanagar Telephone Nigam Ltd, on Wednesday, joined the ongoing tariff war by announcing a whopping 50 per cent reduction in STD rates for both fixed and cellular subscribers. It also reduced local call tariffs for its mobile users by 30 to 60 per cent. MTNL, which provides services in Mumbai and Delhi, also announced an increase in pulse duration from 60 seconds to 90 seconds for fixed-to-cell calls. This would result in a 50 per cent cost saving for subscribers. MTNL has announced the lowest cellular tariff yet of 80 paise a minute for the post-paid users within its own network and Rs 1.20 to other cellular phones with a monthly rental of only Rs 100. The company has also lowered STD charges to a flat rate of Rs 2.40 a minute irrespective of distance and network, an effective reduction of 50 per cent in highest distance slab. The new tariffs for pre-paid users has been pegged at 90 paise a minute within its own network and Rs 1.50 on other phones. For calls to fixed network and WLL phones, MTNL has announced Rs 1.50 a minute for pre-paid users and Rs 1.20 for post-paid subscribers. MTNL has also reduced the tariffs for fixed-line subscribers while making calls to cell phones by way of increasing the pulse duration to 90 seconds from 60 seconds now. The new tariffs will come into effect from October 2.
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