The Hindu Business Line : Colgate-Palmolive setting up unit at Baddi

Mr Graeme Dalziel, MD, Colgate-Palmolive India Ltd (left), with Dr Heung Ryul Yoon, President, FDI, at the FDI annual World Dental Congress in the Capital on Friday. — Ramesh Sharma

New Delhi , Sept. 10

COLGATE-PALMOLIVE India Ltd is setting up a new toothpaste manufacturing plant in Baddi, Himachal Pradesh, which is likely to be operational by early next year.

``We expect the Himachal plant to go on stream by beginning of next year. This project will give us incremental volumes in the Indian market," the Managing Director, Mr Graeme Dalziel, told reporters while denying that the company had any plans to convert Indian operations into a sourcing hub for the global Colgate Palmolive operations.

Company officials said the new plant was expected to have an installed capacity of around 15,000-20,000 tonnes per annum.

Mr Dalziel claimed 48.7 per cent market share for Colgate Dental Cream in the 7,000 tonnes per month toothpaste market in India while adding that initiatives such as heightening oral health awareness among school children would accelerate growth.

Meanwhile, in a bid to heighten awareness among school children on better oral care health practices, the company has brought its global oral health mascot `Dr Rabbit' to India.

Dr Rabbit will be interacting with school kids at a specially created Colgate Bright Smiles, Bright Futures interaction currently on at Pragati Maidan in association with the FDI World Dental Congress.

The four-day Congress was inaugurated on Friday.

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