The Hindu Business Line : Wipro identifies wellness products as growth area

WIPRO Consumer Care Ltd (WCCL) has identified the wellness category of products as a focus area. The company, which is a division of Wipro Ltd, has already indicated that it is open to acquiring brands in categories including toilet soaps and the wellness range to generate inorganic growth.

However, President Mr Vineet Agrawal said only those brands that have strong equity in the consumer's mind will be considered for acquisition.

"If there are acquisition opportunities available we will be interested in toilet soaps and wellness products. In fact, wellness products are one of our new focus areas. But any brand we consider for acquisition should be at least Rs 25 crore in turnover and should have a strong equity... it should be a strong brand on its own," Mr Agrawal told Business Line.

While Mr Agrawal declined to comment further on possible acquisitions, industry sources maintained that there were no immediate brands in either the toilet soaps or the wellness range up for grabs. They said WCCL held preliminary consultations with Ahmedabad-based Paras Pharmaceuticals after it evinced interest in selling some of its well-known brands last year. But the talks were inconclusive and these brands are no longer on the block. Paras owns brands such as Moov pain balm, Crack foot cream, Itchguard and D-Cold.

WCCL has made it known that it would still be interested to bid for Mysore Sandal Soap in case the Karnataka Government was willing to sell it. It forayed into the wellness category with Isabgol.

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