MARKETING
STRATEGY
Coke to set up two new packaging units for Maaza
COCA-COLA India has decided to set up two more carton making units in the Eastern and Southern parts of the country for its Maaza brand. Having introduced the wedge shaped triangular pack size at Rs 5 for the Maaza brand recently, the company ...
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RURAL MARKETING
Tata AIG bullish on rural markets
TATA AIG Life Insurance Company, the joint venture between the Tatas and the US-based insurance major American International Group Inc, is upbeat on opportunities in the rural markets of India based on the premise that over 70 per cent of people ...
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IPR
Merck sues Dr Reddy's for patent violation
THE global pharmaceutical major Merck has sued Dr Reddy's Laboratories Ltd alleging patent infringement by the latter. In a press release here on Friday, Dr Reddy's said it had filed an Abbreviated New Drug Application (ANDA) with the US Food ...
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ADVERTISING
Marriage portal plans to step up adspend
APART from advertising aggressively on print and television with an ad budget of Rs 20 crore, marriage portal, BharatMatrimony.com, is also planning to increase its focus on sponsorships and below-the-line promotions. Speaking to Business ...
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RETAILING
LifeStyle plans Rs 140-cr expansion
"We would be opening 13 stores in the next two years."
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Sheetal set to enter jewellery retail market
MUMBAI-BASED Sheetal Manufacturing Co, manufacturer of polished diamonds, is all set to enter the diamond jewellery retail market in India with its brand of Kiah range of jewellery. The Rs 800-crore company, which has an annual turnover of 1.5 ...
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IOC to open more retail outlets under 'Swagat'
The Indian Oil Corporation (IOC) is opening more than 110 retail outlets across the country that would dish out a host of customer-friendly services under the brand name `Swagat'. The PSU oil major is spending about Rs 50-75 lakh in developing ...
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Metro Cash & Carry's training for fishermen
METRO Cash & Carry India, which is sourcing fish from the Karnataka coast, has taken initiatives to sponsor a training programme for fishermen. In this regard, Metro Cash & Carry - in association with the Department of Fisheries, Governme
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BRANDS
Brand touch in tax law
T. C. A. Ramanujam looks at the emerging scene in brand valuation
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NEW PRODUCTS & SERVICES
BPL offers free global roaming
Brand Quest
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