MARKETING
STRATEGY
Anchor Daewoo plans foray into air-conditioner segment
CONSUMER electronics company Anchor Daewoo Industries Ltd (ADIL) is planning to set up two new units for manufacturing its products. The units, which are to come up in Bhuj (Gujarat) and in Uttaranchal, apart from generating additional capacity, ...
More
AIR to sell rights of Australia-India series to ABC
Prasar Bharati has decided to sell the radio rights to the Australia-India series to Australian Broadcasting Corporation (ABC) for $20,000. The organisation's officials said that ABC is also a public service broadcaster and the matches have ...
More
`Revenue-sharing is future of cricket broadcast'
AFTER successfully bagging the telecast rights for a string of cricket matches involving India, Prasar Bharati believes that future contracts will be based on revenue-sharing agreements. Confident about getting the telecast rights from the BCCI ...
More
ICICI Bank facility
RURAL MARKETING
`Reaching remotest destinations a big challenge for rural marketing'
"The private sector should understand, feel and work in the rural areas in order to capture the rural market."
More
PROMOTIONS & OFFERS
Timex to launch 150 styles of `time machines' — Renews deal with Brett Lee
TIMEX Watches has renewed the contract of Bret Lee, the Australian pace bowler, to be the brand ambassador for the company's product. The Aussie `pace terror,' who had been signed last year will promote Timex watches for one more year. The ...
More
Reliance gaming contest
HYDERABAD: Reliance WebWorld, themultimedia digital entertainment retail network, has announced its multi-player multi-location online gaming tournament, which is to be held simultaneously at ten Reliance Web Worlds in Hyderabad and ...
More
CHANNELS AND FRANCHISES
IonIdea to market MKS solutions
IONIDEA, a US-based software company with a key development centre in Bangalore, on Tuesday announced a tie-up with the US-based MKS Inc, to market the latter's enterprise technology management solutions. With India emerging as a major ...
More
RETAILING
India is second most attractive retail destination: A.T. Kearney
A.T. Kearney has ranked India as the second most attractive retail destination among emerging markets globally, ahead of China, despite the ban on Foreign Direct Investment (FDI) in the sector and a relatively low market attractiveness of the ...
More
NEW PRODUCTS & SERVICES
Kerafed to launch a range of products
KERALA Kerakarshaka Sahakarana Federation Ltd (Kerafed), the apex cooperative federation of coconut farmers in the State, will soon introduce a range of new products such as coconut milk, coconut milk powder and coconut chips. Announcing this ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds