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Friday, Oct 29, 2004

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New blend from Shaw Wallace

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HYDERABAD: Shaw Wallace & Company Ltd (SWCL)has launched its Director's Special Black Whisky (DSBW) with a new blend here on Thursday.

Addressing a press conference here, the President of , SWCL, Mr A.K.M.A. Shamsuddin, said that Andhra Pradesh was the biggest market for the company where it had recorded a growth rate of 58 per cent in liquor sales as against the industry's average of 18 per cent.

He said that the State accounted for 1.3 million cases out of the 9 million cases of deluxe whisky sold in the country. SWCL has a 17 per cent share in the Andhra Pradesh market where the deluxe whisky segment was growing at 16 per cent per annum.

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