MARKETING
STRATEGY
Cookie makers launch gift boxes to edge out chocolates this season
LIFE is a box of chocolates, cookie makers may reckon, as a sweet tooth during Diwali usually leaves them at a low ebb. However, some such as Parle and Cookie Man have planned to buck the trend by launching gift boxes this festive season. While ...
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ADVERTISING
Credit card cos up adspend
Cedit card advertising in print rose by 27 per cent and television by 6 per cent.
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PROMOTIONS & OFFERS
HLL bid to push Surf Excel
HINDUSTAN Lever Ltd (HLL) has launched Surf Excel `win with stains' promotional campaign here on Tuesday that offers consumers a chance to win prices and also a scholarship. According to a HLL press release, any consumer who purchases a large ...
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Haldiram gift packets for Kerala consumers
KOCHI: Haldiram Foods International Ltd, Nagpur, has launched its special gift packets of sweets with regular sweets for the Diwali Festival season in the State. The products are available in attractive packets in the range between Rs 53 ...
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NEW PRODUCTS & SERVICES
Himalaya introduces new baby care products
Himalaya's Personal Care Division unveiled seven new products to match the market leader Johnson & Johnson product to product, from soap, powder and lotion to shampoo and massage oil. Himalaya has added baby diaper rash cream as a first of its ..
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Honda Siel to spend Rs 150 cr to raise capacity
HONDA Siel Cars India Ltd (HSCIL) will be investing Rs 150 crore to ramp up its capacity to 50,000 units annually. It is eyeing an over 50-per cent growth in turnover to Rs 2,500 crore this fiscal. "We are investing Rs 150 crore to increase ...
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AdEx guide on print ad layouts
ADEX India, a division of TAM Media Research, has launched the Print Innovation Monitor (PIM), a product that provides information about creative print ad layouts. According to a press release, "Creative print ad layouts have witnessed ...
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Brand Quest
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