The Hindu Business Line : Airtel packages for teens, women, seniors

AIRTEL on Tuesday launched special mobile packages targeted at the youth, women and senior citizens as part of its market segmentation strategy. While women can get a new post-paid connection with a monthly rental of Rs 150, students will be able to make calls for as low as 50 paise a minute from predetermined areas such as universities and popular hang outs.

Airtel has also introduced a `Friendz' package for the youth whereby subscribers are allowed to transfer mobile recharge — both talktime and validity — from their phone to another phone. The package allows subscribers to form a Closed User Group of up to 5 friends and make calls at 50 paise a minute.

Mr Atul Bindal, Group Marketing Officer and Director Mobility, Bharti Cellular Ltd, said, "To drive market expansion, it is imperative that we reach out to consumer segments that have been hitherto not addressed directlyl."

Pointing out that penetration level was just 3 per cent in the15-19 age group, Mr Bindal said the `Friendz' card, which was India's first 64K pre-paid sim card, would expand the youth market for Airtel. Priced at Rs 249, the package offers customers to send SMS to up to 15 friends simultaneously at Rs 3.

Customers opting for the Ladies plan would be able to call three local Airtel numbers at just 50 paise per minute and send SMS to them at 50 paise per message, subject to a maximum of 25 messages per month. Airtel has tied up with women's magazines, offering discounts on subscription. For subscribers who are over 60 years old, Airtel has launched the `Seniors Plan' with a monthly rental of Rs 150 which offers discount on one STD number and one local Airtel number. "The penetration level for this segment is only one per cent and the plan would help the company address this segment," Mr Bindal said.

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