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MARKETING
INSIGHT
2004 not a great year for cola majors
THE year gone by would not be one that the carbonated soft drink (CSD) industry will forget in a hurry. It has impacted the cola majors in more ways than one. Even as the pesticide controversy continued to persist in hurting product sales of ...
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PROMOTIONS & OFFERS
L&T executive wins Opel car in IA lucky draw
NEW DELHI: For the Bangalore-based Larsen and Toubro executive, Mr C.R. Sathyanarayana, travelling by Indian Airlines (IA) between Bangalore and Mumbai on November 23 this year proved to be a real lucky flight. Not only did IA reach him ...
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RETAILING
Textile retailers need to negotiate savings: AT Kearney
TOMORROW textile players worldwide will blow a farewell kiss to almost 40 years of what was seen as an unfair tariff regime. However, there are many questions about how all the players in the textile value chain should approach the new ...
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TRENDS
Disaster dampens Chennai New Year sales
New Year sale contributes between 35 and 40 per cent of the year's turnover for Jayam & Co and 18 to 20 per cent for Vivek.
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Brand Quest
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