The Hindu Business Line : Thursday, January 13, 2005

At Café Masala, you pay for what your food weighs
DO you know how much what you eat weighs? And that eating out can be more economical if you weigh the food before paying? It may sound bizarre but entrepreneur Mr Saeed Shervani has launched a chain of restaurants called Café Masala where this ... More

Is marketing key to box-office success?
"Obviously, what works in the market is constantly changing. Formula films are dead. The market is keen to explore and experiment with new ideas." More

Pidilite forays into snack market with `Chikkers'
Unthinkable it may seem but Pidilite Industries Ltd, makers of Fevicol, an adhesive brand, has launched a snack product. The Rs 750-crore companyis testing the snack market with sweet crispies under the brand name `Chikkers'. At present, the ... More

ADVERTISING

Empee to take up movie publicity to promote Old Secret
EMPEE Distilleries Ltd hopes to showcase its Old Secret brand through the entertainment industry by sponsoring movie publicity. Empee Distilleries, which has launched rum and cola under the Old Secret brand, has budgeted over Rs 5 crore to ... More

MTNL told to pull out `misleading' ad for Garuda
THE Telecom Regulatory Authority of India (TRAI) on Wednesday asked the State-owned Mahanagar Telephone Nigam Ltd (MTNL) to withdraw its advertisement of Garuda fixed wireless services on grounds that it gives the impression that the service is ... More

ONLINE MARKETING

Santi Arts launches online print sales
SANTI Arts Hi-Tech Medias Ltd, the Guntur-headquartered print and design company, has launched online sales, e-greeting paintings and is carving out a niche in producing `affordable art prints'. Using its advanced printing technologies, the ... More

OUTLOOK

Pepsi's Indira Nooyi meets Chidambaram
PEPSICO President and Chief Financial Officer, Ms Indira Nooyi, on a three-day visit to India, today met the Finance Minister, Mr P. Chidambaram. While it could not be ascertained what transpired at the meeting, sources said it was possible ... More

NEW PRODUCTS & SERVICES

Apple unveils $499 Mac Mini
APPLE Computer forayed into the budget PC arena on Tuesday with the Chief Executive Officer, Mr Steve Jobs, unveiling a very small computer for $499 at Macworld Expo in San Francisco. It is the newest and the most affordable Mac ever, Mr Jobs ... More

Brand Quest

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Is marketing key to box-office success?

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