Financial Daily from THE HINDU group of publications
Thursday, Jan 13, 2005
Financial Daily from THE HINDU group of publications Thursday, Jan 13, 2005 |
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Info-Tech
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Telecommunications Marketing - Advertising MTNL told to pull out `misleading' ad for Garuda Our Bureau
New Delhi , Jan. 12 THE Telecom Regulatory Authority of India (TRAI) on Wednesday asked the State-owned Mahanagar Telephone Nigam Ltd (MTNL) to withdraw its advertisement of Garuda fixed wireless services on grounds that it gives the impression that the service is similar to mobile service. The authority has asked MTNL to immediately stop referring to fixed wireless services as `Landline bhi, Mobile bhi, Jahan Aap Wahan' and withdraw from the market all promotional materials including banners, brochures, information sheets. TRAI had earlier asked Tata Teleservices and Reliance Infocomm to stop its advertisements promoting fixed wireless phones as mobile phone. While Reliance has decided to comply with the order, Tata Teleservices has filed an appeal with the Telecom Dispute Settlement Appellate Tribunal (TDSAT) against the TRAI order. The authority is of the view that since the interconnect usage charges and access deficit charge regime provides different treatment for calls from mobile and fixed services, including wireless fixed, it said. MTNL has been directed to file a compliance report in this regard with the authority latest by January 19.
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