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Thursday, February 10, 2005

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MARKETING

COURTS/LEGAL ISSUES


Zee plea: HC tells BCCI not to finalise deal
ZEE Telefilms on Wednesday got a breather from the Madras High Court which directed the Board of Control for Cricket in India (BCCI) not to finalise any tender or contract for telecast of the forthcoming Indo-Pak cricket series till February ... More

ADVERTISING


A profile of the rural consumer
The rural-urban divide does exist. In many cases, the rural consumer, unlike the urban one, can't appreciate ads that are clever, gimmicky, suggestive or hi-tech, says R. V. Rajan. More

PROMOTIONS & OFFERS


Early bird offer from Singapore Airlines
SINGAPORE Airlines (SIA) has announced a 14-day limited period early bird offer through which passengers can avail themselves of return airfares to Singapore and Kuala Lumpur for as low as Rs 13,100 or to Bangkok for Rs 16,500. Similarly, a ... More

Cox & Kings tie-up
MUMBAI: Travel company Cox & Kings has tied up with theatre company CRU India. Cox & Kings will support the theatre company as one of its associate sponsors, said Mr Karan Anand, Director, Corporate Office, Cox & Kings India Pvt Ltd. ... More

RETAILING


Pizza Corner parent to bring in sandwich, ice-cream chains
The company, which already owns and operates two retail ventures - Pizza Corner and premium coffee lounge bar Coffee World - is now planning to bring in two more ventures developed globally: sandwich chain New York Deli and premium ... More

Coffee Day plans 500 outlets by 2007
CAFÉ Coffee Day, the liquid coffee retailing brand, plans to set up 500 outlets by 2007, more than doubling its current network of 200 cafes in 50 cities, according to Mr Naresh Malhotra, Director of Amalgamated Bean Coffee, which manages the ... More

MARKETING RESEARCH


`Soya, yoghurt drinks fastest growing'
FOOD and beverage products that support healthy diets and weight loss are among the world's fastest growing, according to a global study done by ACNielsen. Of the seven categories that experienced double-digit revenue growth in the last year, ... More

BRANDS


BPL Comm stakes claim to use brand BPL till 2008
BPL Communications Ltd, the holding company of Mr Rajeev Chandrasekhar-managed cellular service providers, has said it has an irrevocable licensing agreement with the TPG Nambiar family to use the BPL brand up to 2008 and sought recognition for ... More

NEW PRODUCTS & SERVICES


Walt Disney launches Telugu channel for kids
MICKEY Mouse, Donald Duck, Goofy, Aladdin and a host of other cartoon characters from the Disney stable would speak Telugu. A day after launching the Tamil version of Toon Disney, Walt Disney Television International-India (WDTVI) has started ... More

BPL unveils GSM mobiles in Kerala
BPL Telecom Pvt Ltd has unveiled its range of GSM mobile handsets in the Kerala market here with a host of features. The company has rolled out seven models in the market with a price range between Rs 3,600 and Rs 11,000 with various ... More

Oxford Press unveils 7th edition of dictionary in CD
OXFORD University Press has launched the 7th edition of the Oxford Advanced Learner's Dictionary (OALD) in CD Rom in India. Speaking at the launch, Ms Sally Wehmeier, Chief Editor and Publishing Manager-ELT Dictionaries, Oxford, UK, said 200 ... More

IndiaMART launches online payment gateway
B2B marketplace IndiaMART today announced the launch of ABCpayments.com, a global online payment gateway that facilitates authentic and secure online transactions between buyers and sellers from across the globe. Commenting on the launch, the ... More


Brand Quest


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Top Stories
`Soya, yoghurt drinks fastest growing'


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In Depth

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Looking back
Jan. 30-Feb. 5
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Uniform law needed to regulate multi-level marketing schemes

Nirma, Henko also to cost more


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