Financial Daily from THE HINDU group of publications
Friday, February 11, 2005
Financial Daily from THE HINDU group of publications Friday, February 11, 2005 |
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MARKETING RURAL MARKETING Max NY Life begins tapping rural market PRIVATE insurance player Max New York Life Insurance Co Ltd (MNYL) has started tapping the rural insurance market. Its first initiative commenced in Punjab. "Our idea is to penetrate into rural Punjab first, before expanding our (rural) ... More ADVERTISING Madison Media bags TVS Motor account MADISON Media has bagged the account for the media buying and planning activities of TVS Motor. Worth almost Rs 100 crore, the account also includes regional advertising responsibilities, says a press release from the agency. The TVS Motor ... More RETAILING ANZ Lifestyles to set up 20 Marco Ricci outlets THE Mumbai-based ANZ Lifestyles is putting its best foot forward by setting up around 20 Marco Ricci exclusive shoe stores in nine cities by the end of 2006. This expansion plan will include franchise offerings and setting up company owned ... More NEW PRODUCTS & SERVICES Godrej launches breakfast cereal under Sofit brand AFTER the success of its first health food product, Sofit soya milk, the foods division of Godrej Industries has ventured into the breakfast cereal market. It has launched wheat cereals under Sofit, the umbrella brand for products containing ... More
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