The Hindu Business Line : Coke names new marketing chief

COCA-COLA India today announced the appointment of Mr Vikas Gupta as Vice-President - Marketing for the India Division that covers Sri Lanka, Bangladesh, Nepal and the Maldives.

He will assume his new responsibilities at Coca-Cola India from March 1.

Mr Vikas has worked in the marketing departments of several fast moving consumer goods (FMCG) companies including Brooke Bond and Procter & Gamble India between 1984 and 1994. He joined the Coca-Cola India marketing team in 1994 and held various portfolios, including brand and regional marketing assignments, Coke said in a statement here. He moved to join the Coca-Cola Company's marketing team at Atlanta in 1999 until his return to India last year.

Said Mr Sanjiv Gupta, President & CEO, "We are delighted to have Vikas Gupta as the new V-P Marketing and look forward to propelling our marketing success to even greater heights under his leadership."

Mr Vikas said, "I am excited to return to the Coca-Cola family that continues to create excitement in the markets." Mr Vikas is an alumnus of XLRI Jamshedpur where he specialised in Marketing and Finance.

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