Financial Daily from THE HINDU group of publications
Thursday, Feb 17, 2005
Financial Daily from THE HINDU group of publications Thursday, Feb 17, 2005 |
|
|
|
|
|
Marketing
-
Brands Tetra Pak signs actress Tabu as brand ambassador Our Bureau
New Delhi , Feb. 16 BOLLYWOOD actress Tabu has been appointed as the new brand ambassador for Tetra Pak India. She will be featuring in the latest Tetra Pak commercials created by Leo Burnett, promoting freshness and purity of Ultra Heat Treatment (UHT) Milk. Tetra Pak said in a statement that the new ad campaign, comprising both TVCs and print commercials, will be unveiled this week. Speaking about the new brand ambassador, Ms Jayshree M. Sundar, Executive Director, Leo Burnett, said, "Through an innovative series of quick demos, the campaign will highlight `Kitchen Logic' to the Indian women. It brings forth the goodness of milk in cartons." UHT milk is aseptically processed to make it free from any contamination and retains its nutritional value. The aseptic packing makes it consumable even after six months of packing. Tetra Pak began operations in India as a 100 per cent subsidiary of Tetra Pak International, a Tetra Laval Company, in 1997. It provides processing and packaging solutions to companies including Nestle India, Gujarat Co-operative Milk Marketing Federation Ltd (Amul), Glaxo SmithKline, Andhra Pradesh Diary Development Co-operative Federation, Mother Diary, Parle Agro, Tropicana Beverages, Coca Cola India and Dabur Foods.
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2005, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|