The Hindu Business Line : Airtel video service for GPRS customers

IN a bid to bring video to mass-market mobile phones, Airtel today announced the launch of video service for non-video phones for its pre-paid and post-paid GPRS customers nationally, at Rs 30 per download.

To access this service, an Airtel GPRS customer using a non-video phone needs to go to the Airtel Live portal and click on the "Videos for non-video phones" section. The customer can then select a video of his choice. The video along with the software gets downloaded on the phone, and the customer can then view the video.

Each video download is charged at Rs 30, a company release said adding the duration of the video could be typically 10-30 seconds, depending on the phone's memory availability.

"The first time experience has been made possible because of Oplayo Vidlet - software. The software is an all in one video player for Java enabled mobile phones, developed by Oplayo Oy, a Finnish company pioneering in mobile software technology. The software contains both the playback and the media content in one small package. It works as any standard downloadable Java application bringing video to mass-market mobile phones," the Airtel release said

An internal study conducted by Airtel last year had pointed to the widespread proliferation of cell phones, which supported the GPRS service but did not support video streaming facilities.

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