The Hindu Business Line : TVS Motor targets 1.2 m vehicle sales this fiscal

This will translate into a turnover of around Rs 3,000 crore. In 2003-04, TVS Motor sold 1.1 million two-wheeler units, thereby generating revenues of around Rs 2,800 crore.

Stating this at a press conference here today to announce the launch of the 100cc, 4-stroke TVS Star motorcycle, Mr K. Ramakrishnan, Senior Manager (Marketing) of the company, said the expected sales of 1.2 million two-wheeler units in the current fiscal would include motorcycles, mopeds and scooterettes. With the launch of the TVS Star for the "economy segment", TVS Motor was hopeful of increasing its share of the domestic market for motorcycles to 20-22 per cent from 17 per cent at present.

Mr Ramakrishnan said TVS Star had been received well in the market and, to keep pace with the demand, the company's Hosur plant's capacity to manufacture the bike was being augmented from 26,000 units per month, at present, to 50,000 units. It was hoped that TVS Star would garner a 30 per cent share of the domestic market for motorcycles in the economy segment. Besides, a two-wheeler manufacturing plant is to be set up in Himachal Pradesh at an estimated investment of Rs 90 crore. The plant is expected to commence production by the end of the next fiscal.

According to him, around 45 per cent of the overall domestic market for motorcycles was accounted for by the economy segment. This segment was also registering a growth of around 33 per cent, which was higher than the growth witnessed in the popular and premium segments. TVS Motor Company's business plans pertaining to export of two-wheelers and production of three-wheelers were under formulation, Mr Ramakrishnan said.

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