Financial Daily from THE HINDU group of publications
Saturday, Mar 19, 2005
Financial Daily from THE HINDU group of publications Saturday, Mar 19, 2005 |
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Marketing
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Brands `Doktor Mom' wins acclaim in Europe Our Bureau
Mumbai , March 18 `DOKTOR Mom', a herbal brand from J.B. Chemicals and Pharmaceuticals, has been voted as Europe's most trusted brand in the cough and cold segment. Referring to the recently released Readers Digest Magazine 2005 Survey on Brand Recall of Europe's Top Brands, a J.B. Chemicals' note said it is the fifth successive year that Doktor Mom has retained its numero uno position in the cold and cough remedies segment. The award assumes significance, given that the company has a thrust on exports. The Doktor Mom range includes Doktor Mom Cough Syrup, Doktor Mom Cough Lozenges and Doktor Mom Cold Rub. The brand was voted alongside global brands such as Nokia, BMW, Visa, Nivea, Samsung etc in their respective categories.
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