Industry & Economy
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Radio/TV
`Encourage industry to evolve content regulation code'
Our Bureau
Mumbai
,
April 4
THE Federation of Indian Chambers of Commerce & Industry (FICCI) and Amarchand Mangaldas, a law firm, have recommended that the proposed structure for content regulation be modified to include a mechanism for regulation of content.
It has suggested that the industry be encouraged to develop its own codes and standards to regulate content.
In making a recommendation for an integrated carriage regulation, citing the examples of Malaysia and the UK, FICCI-Amarchand Mangaldas in its Entertainment Law Book said that steps should be taken to increase public awareness with respect to content regulation and encourage media literacy.
It suggested that content providers be required to have internal checks to ensure the quality of content being viewed by people.
"The approach towards content regulation should be flexible and responsive towards the current society's perception of acceptable standards for content."
Both Malaysia and the UK have adopted the approach of integrated carriage regulation.
It avoids duplication of efforts and clashes among the various regulatory agencies in telecom, media and broadcasting sector and promotes technology neutrality.
In India, the Convergence Bill takes this approach. However, the Bill in its present form has oversimplified and generalised the regulatory structure, the report said.
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