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Sudha Menon

Pune , April 8

The Rs 100-crore vision care company Bausch & Lomb on Wednesday announced that it has signed on Pune lass Mona Singh, who has won the hearts of millions of viewers across the country with her portrayal of Jassi in popular serial Jassi Jaisi Koi Nahi, as its brand ambassador.

The company said it will leverage Jassi's amazing transformation to convey the message that opting for lenses instead of spectacles could mean the transition from just self-confidence to looking good and feeling good about self.

The company is also in talks with a host of celebrities from various segments of life including sports and the corporate world, to fuel its Rs 60-crore vision care business in India.

So will tennis sensation Sania Mirza shed her trademark black rectangular specs for a pair of Bausch & Lomb contacts?

"Everything is possible. Sania certainly does not use spectacles when she plays and I am interested in knowing what she is using instead," the Managing Director, Mr J.P. Singh, said answering a query on whether the company's list of possible endorsers included the Hyderabad hurricane.

The company, which kicked off its road shows with the Mona Singh from her hometown, announced its `transform yourself' scheme whereby anyone can walk into outlets stocking the company's products for a free pair of contact lenses for a trial period of one month. "The idea is to let people actually use the product so that they can themselves do away with the myths related to the use of lenses including one which says that it is painful to use and causes eyes to redden and water," Mr Singh told Business Line.

Bausch & Lomb, which has been recording an annual compounded growth rate of 20 per cent over the last four years, said it is now taking its practitioners training programme to smaller cities and towns so that potential users in these locations can get quality fitting and service in their locality.

India currently has an estimated one million contact lens users and the company has over 70 per cent of this market.

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