The Hindu Business Line : Reebok India eyes over 50 pc growth in 2005

SPORTS footwear and apparel maker Reebok India Company is eyeing over 50 per cent growth at Rs 400 crore in 2005. The company has about 140 outlets and plans to add another 50 during this year. It closed 2004 with Rs 250 crore turnover.

It has also unveiled a new global marketing campaign called "I am who I am," featuring cricketers Rahul Dravid, Yuvraj Singh, Irfan Pathan and Harbhajan Singh and other international youth icons.

Speaking at the launch, Managing Director, Mr Subhinder Singh Prem, said, "As a global leader of sportswear technology marketing to young consumers in the country, we recognise the struggle of today's youth to both fit in and stand out as individuals in the society. Through this campaign, we hope to capture the hearts and minds of young people."

While he declined to divulge any investments the global footwear major may have made in India in its decade-long stint here, Mr Prem said that all the Reebok stores are franchisee owned and investments have been made in marketing and in research and development.

Also, growth is coming from expansion in the non-urban markets, where the company displays select products from its shoe and apparel range but does not alter the price tag. "We have stores in places such as Gorakhpur and Varanasi where the franchisee is making profit. These stores offer select products from our range, with the starting price for a pair of shoes being Rs 1,000," Mr Prem said.

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