Financial Daily from THE HINDU group of publications
Thursday, May 05, 2005
Financial Daily from THE HINDU group of publications Thursday, May 05, 2005 |
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Marketing
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Advertising TBWA\India to handle creatives of Nutrine's fruit bar brand Our Bureau
Mumbai , May 4 CONFECTIONERY major Nutrine has chosen TBWA\ India to handle the creative duties of its Naturo fruit bar brand. The brand was launched nationally in 2004. Confirming the news, Mr B.L. Venkateshwar, Sr. Vice-President, Nutrine, said, "TBWA had made a strategy and creative presentation for our Maha Lacto and Éclair brands. We found TBWA's Disruption to be most relevant in going forward on Naturo. Therefore, we have decided to award Naturo, one of our key brands for 2005 and beyond, to them." Commenting on the win, Mr Kurien Mathews, TBWA\ India, said, "Disruption is what made the difference and we are certain that Naturo will be a leader in its category in the shortest possible time. It is an exciting challenge."
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