Financial Daily from THE HINDU group of publications
Friday, May 06, 2005
Financial Daily from THE HINDU group of publications Friday, May 06, 2005 |
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Corporate
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Announcements Kinetic to come out with new logo soon Our Bureau
Pune May 5 , A COMPANY'S logo is a critical component of the branding exercise and is a corporate's identity. With this in mind, two-wheeler manufacturer Kinetic Engineering is preparing to adopt a brand new logo to align with its new identity and product strategy. An official communication from the company has stated that the erstwhile symbol of red and blue letters spelling out the word Kinetic with a small forward arrow would now be replaced by the new logo. The new logo is a metallic grey and silver unit that would appear on all Kinetic two-wheelers, dealership insignia, advertising and other brand-related initiatives. Mr Ajinkya Firodia, General Manager, Marketing, commenting on the new logo noted that it was time for the company to change its logo especially when the company is in the threshold of launching a series of Italian designed new scooters, both in the domestic market as well as abroad.
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