Financial Daily from THE HINDU group of publications
Wednesday, May 11, 2005
Financial Daily from THE HINDU group of publications Wednesday, May 11, 2005 |
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Marketing
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New Products & Services Industry & Economy - Health Anti-psoriatic medication launched Our Bureau
HYDERABAD: Win Medicare, a New Delhi-based Rs 120-crore pharma company, launched Daivonex, a globally renowned anti-psoriatic medication, at an international seminar on management of psoriasis here. Addressing the media, Mr Surjit S. Aurora, Vice-President, said that Daivonex, manufactured by the Denmark-based Leo Pharma, was considered extremely safe medicine for long-term treatment of psoriasis. Win Medicare, which sells all its products through licensing route, has entered into marketing alliances with seven European pharma multinationals. The company plans to further expand its product portfolio by entering into more agreements with the existing partners, Mr Aurora said.
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