The Hindu Business Line : Wednesday, May 25, 2005

Brand valuation is guff
Brands are merely a class of assets. The other corporate assets of greater significance are leadership, research and proprietary knowledge, and training and motivation of employees. Many assets have to act in unison to produce value. Computation of b rand values naively negates the very purpose that brands serve. Brands will defy any attempts aimed at valuing them. That is what makes brands mystical, say G. Ramachandran and R. Vijay Shankar. More

ADVERTISING

Lintas' Initiative to handle Classic, IIHT accounts
INITIATIVE, the flagship arm of Lintas Media Services, has been mandated to handle the media for Classic (makers of Polo and Smash clothing) and IIHT (Indian Institute of Hardware Technology). Initiative has also won the PC Chandra Jewellers ... More

RETAILING

Restaurant chain Planet Hollywood to set up first outlet in Mumbai
PLANET Hollywood International today announced that it signed a master franchisee agreement with Arch Millennium Corporation to develop five Planet Hollywood restaurants in India. The first restaurant is slated to come up in Mumbai early next ... More

Elf Gas to open 50 more LPG stations in South
ELF Gas plans to open 50 more LPG (liquefied petroleum gas) dispensing stations in South India in a few years. The Elf Gas India's Managing Director, Mr Philippe Mazenod, told newspersons on Tuesday that most of the gas dispensing stations will ... More

NEW PRODUCTS & SERVICES

Rhythm clocks launched in India
THE Japanese clockmaker, Rhythm Watch Co Ltd, has launched its range of clocks in India through Rhywaco (HK) Co Ltd, a subsidiary of Rhythm Watch Co and the Dubai-based ITL Group. Mr Takanori Kudo, President, Rhythm Watch Co Ltd, said that ... More

Spice Tele offers no rental plan
A press statement from Spice Telecom said it has done away with all fixed charges on its new prepaid plan. "Uth Non-Stop" plan will have no rentals, monthly and administration charges. Subscribers on this plan can make calls at 50 paise ... More

Brand Quest

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