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Our Bureau

Mumbai , June 5

INDIA is among Intel's top three emerging markets along with Russia and China, according to Mr Ketan Sampat, President - Intel India.

Intel is establishing a new `platform definition' centre in Bangalore, as part of its strategy to focus on Asia as an engine for growth.

A platform is a collection of technologies, both silicon and software, which when used together provides greater benefit to the end-user.

The company has a design and development centre in Bangalore with a workforce of over 2,300 engineers.

Speaking on the sidelines of Intel's two-day summit in Mumbai last week, Mr Sampat said the company planned to reach out to home users in smaller cities and towns as part of its India strategy.

"Since affordability is a key issue in smaller cities and towns, we are partnering with banks in these areas," he said.

Spreading awareness through the local language media and working with local telecom providers are some of the other measures Intel is adopting, he added.

Earlier, explaining Intel's plans for India, Mr Anand Chandrasekher, Corporate Vice-President, Intel, said SMEs continue to constitute 40-50 per cent of Intel's market. "We are investing ahead of the India curve and moving to a platform-based architecture. Our India investments are strategic and long-term," he said.

Mr Gerald J. Greeve, General Manager, Intel, Asia-Pacific, said Asia would be the biggest market for personal computers by 2008. "The demographics of Asia are very exciting and three billion people entering the world digital economy creates an entirely new economic situation," he said.

According to Mr Greece, developing countries have started to understand that investing in IT makes a massive difference to their GDP. "The new industry leaders are coming out of Asia," he said.

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